Love Letters To My Mom

Created out of the idea to form stronger bonds between mother and child.

As part of our activation in Cape Town and Johannesburg, we gave people the opportunity to write love letters to their moms. The theme is inspired by February, known as “the month of love,” which is known for its colour red. This was the main colour for Pantone Sundays.

Some people requested that we send these love letters to their moms. So we did.
Through our short film titled ‘Love Letters To My Mom’ we show the postman sending off all your love letters.